Alright, so we’re doin’ this.

Over the last couple of months, I’ve been working on something. Yesterday, I finally put it out into the world. I officially launched 11th Street Lot, my one-woman marketing and publicity agency. It’s scary and thrilling and empowering and daunting, and I know it’s exactly the right next move for me.

For years, I’ve been trying to hitch my wagon to a rocket ship. I’ve been looking for exactly the right professional fit, a job that allows me to do work I love with people who inspire me on a runway long enough to getting a running start towards the cosmos.

And then one day I realized: why do I keep looking elsewhere for that ticket to the stars?

Don’t get me wrong, I’ve worked with amazing people on incredible projects, and over the last several years in this line of work (nearly fifteen!), I’ve learned a lot and come much farther than I ever imagined I could. And yet, it never quite clicked for me. That path to success I so desperately sought never quite appeared before me, both of my own doing (or undoing, as it were) and other’s.

I can’t quite put a finger on why it never happened (or hasn’t yet), but I imagine it has something to do with roads not taken and opportunities not seized. (That, and my inherent instinct to cut and run when the going gets tough, of course.)

But I digress…

As I stepped away from my most recent employer earlier this year, I was at yet another crossroads. While I pursued a potential big break in LA (that ultimately didn’t pan out), I was piecing together this other option. This other endeavor to BUILD MY OWN ROCKET SHIP.

Because you guys. YOU GUYS. Why in the world…why in the universe…why in the galaxy am I waiting for someone else to pull up outside my door in the front seat of a rocket ship and be all, “Hey, wanna hop on?”

Of course, that would be amazing. I have friends and professional peers for whom that has happened. Cheers for them. They are doing awesome and loving life and enjoying the view from their rocket ship window.

As for me, I’ll be over here. I’ll be building my own rocket ship. And there’s plenty of room for you…and you…and you and you. As long as you’re awesome and ambitious and in it for all the right reasons. Which include courageously contributing to improving the rocket ship, hustling joyfully in the face of cynicism, and enjoying every fucking second of it, even the shitty parts and especially the incredible ones.

11th Street Lot is now open for business, and I can’t wait to work with you.

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