When I made the decision to go into business for myself, my mom was not only my biggest cheerleader but also my first client. Her own small business, STEPS for Kids, Inc, was in need of some direction on marketing and business development. So one day in March, we met for lunch at Panera to dig into how I might be able to help.
To my surprise and delight, our work meeting went well and my insights and recommendations proved to be helpful enough that I’m still working with her today on social media and email marketing. It’s been a win/win arrangement, as I’ve got the client work to keep busy with and she’s able to move these efforts off her own plate so she can focus on the work of growing the business.
I think it was at that first lunch that she mentioned that she’d been booked to present at a conference in Bermuda in late July. It would be her first trip abroad with the wildly successful class she’s been teaching and touring with for over a year now. I immediately insisted she extend her flights and take a few days to enjoy the beach while she was there. How could you not?!
Not long after mentioning the trip, she messaged me one morning to ask if I might be interested in joining her. YES is be my answer! And with that, we set to booking flights and lodging and learning as much as we could about what to do in Bermuda (which, honestly, I had to look up on a map…). Continue reading “The Friendliest Island in the Atlantic”